This An Excellent Example Of Buying The Wine Label
Scarlet Vine is a brand new release of a Cabernet Sauvignon. It is owned by one of the giant wine groups called Delicato Family Wines. They say it is from 100 year old vines from the hillside of a mountain. But, the problem is the label. They are not trying to sell wine. Instead, they are trying to sell marketing. It has a fancy label like so many in California. And, they even have a silly video on their Scarlet Vine website which tries to make it seem cooler. They price it at $12-$14. That price is not indicative of a great wine, not even good. I can not support wineries that sell marketing. Why take a chance with your money when there are many existing great wines near that price? I will show you some. Also, I will give you a link that discusses label buying and another that helps with wine shopping. You need to spend at least $15 to get a really good California Cabernet Sauvignon. This An Excellent Example Of Buying The Wine Label.
Louis Martini Cabernet Sauvignon 
Liberty School Cabernet Sauvignon
If you would like to read more about label buying, click here. Should you like to see my cheat sheet for wine shopping, please click here. Print it out when you go wine shopping! If you would like to learn more about wine, please click here. Follow me on Instagram @howtopickawine and my Youtube channel named How To Pick A Wine.
I guess that leaves out half of Italy and France’s wines.
Art and wine go back centuries. Wine is art for god’s sake. I thought it was a beautiful label, and far from overdone.
Hi Thomas. I never said the label was ugly. But, you made my point for me. They create beautiful labels to drive sales instead of beautiful wine. In my experience, Europe’s labels do not usually use fancy labels. There is true art and there is marketing gimmicks. That’s the point that I am trying to drive home. For Napa Valley, it is cheap for Cab. The main problem is that the average American is not well educated with wine. Therefore, many of them buy labels not knowing if they are getting their money’s worth. I advocate wine education so they can choose more wisely. I want to help them avoid shooting arrows in the dark. And, there are many examples of poor tasting wines with fancy labels in California. Barefoot, Layer Cake, Cupcake, Skinny Girl, White girl. I have tried them all with disappointment most of the time. On the other hand, it is difficult to find a bad wine in Europe regardless of price. You can shoot arrows in the dark there, especially France, Italy, Spain and Portugal to name a few. Try a bottle of Vino Verde for $10 or less.Thanks Frank